You just started to build your coaching business and it’s been smooth sailing… until you were faced with pricing your offering. Alternatively, maybe you’ve been in the coaching game for a while and your services are top-tier but your bottom line is telling a different story.
Regardless of where you are in your entrepreneurial journey, how to price your coaching services is an important question that should be asked and revisited often. How much you should charge will, of course, vary depending on the services you offer – be that anything from 1:1 business coaching to hourly life coaching.
And we’ve created just the resource for you. Introducing… How to Price Your Coaching Services: The Complete Guide.
This guide covers all the factors you should consider when pricing your coaching services, with expert insights that you can start implementing into your coaching business right away from successful coaches like Marc Mawhinny, Founder of Natural Born Coaches and Allison Walsh, Founder of Allison Walsh Consulting.
Insights covered include how to:
- Evaluate what you bring to the table
- Analyze your target audience
- Research your competition
- Consider your costs
- Compare different pricing models
- Test different price points
- Increase the value of your services
In the words of Marc himself, “don’t overthink your pricing… You can experiment with different amounts and adjust if needed.” To help you do just that, we’ve included detailed calculators you can use to understand how to keep track of your coaching expenses, how to price your coaching services and membership tiers, as well as five different ways to earn your first $50,000 in coaching sales.
Here’s a sneak peek at the calculators and templates you’ll get:
- Coaching Expense Tracker – Track every possible expense imaginable from all categories to see what the annual total expense comes out to so you can make sure your pricing strategy sets you on the path to profitability.
- Coaching Program Calculator – Build out your packages and play around with the pricing and expected number of clients to determine how much revenue you can expect from each.
- Membership Tier Pricing Calculator – Thinking of adding a membership component to your coaching offering to increase value? Plug and play with how many members you expect will join as well as the price you want to charge and your desired discount structure.
- Five Ways to Make $50,000 in Sales – Have a desired revenue figure in mind, but not sure what to charge or how many students you’ll need to get there? Test out the infinite number of possibilities through our formulated sheet to help you decide.
Are you ready to finally gain some clarity around how you should be pricing your coaching services? Download the free guide and start paving your path to profitability:
This post was originally published in March 2023. It was updated in August of 2023 with more information.